Advanced Brainstorming Techniques

Learn how to run really effective Ideas Sessions

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Unlock the creativity in you and your team by learning how to run really effective brainstorms, ideation sessions and ideas meetings. This course takes you beyond basic brainstorming into powerful methods which displace people out of their comfort zones and enable them to generate many radical ideas. You learn how to evaluate and refine the initial ideas so as to select a handful of winning ideas to implement.

The course steps you through the structure of a successful brainstorm by explaining how and when to use divergent thinking and convergent thinking. It includes 14 brainstorming tools which are proven to deliver great ideas. It shows how you select the best ideas. It includes the remarkable How? Wow! Now! method for voting on ideas. Although it is primarily focussed on group activities, the course contains methods which you can use on your own to boost your personal creativity.

When you complete this course you will be able to run highly effective brainstorms which deliver actionable results for your team, your department and your organisation. It will help advance your career.

You will learn how to:

  • Facilitate Successful Brainstorms
  • Set-up a great meeting
  • Generate creative ideas using lateral thinking methods
  • Evaluate ideas and select winners
  • Unlock the creativity in you and your team.
  • Use 14 Powerful Advanced Brainstorming Techniques
  • Choose and lead the right team for a successsful ideas meeting

The course contains

Nearly 2 hours of downloadable video

8 Downloadable Resources

Full Lifetime Access on Computer or Mobile

30 Day Money-back guarantee


See below for detailed curriculum


Your Instructor


Paul Sloane
Paul Sloane

Paul Sloane gained a first class degree in Engineering from Cambridge University. He came top of Sales School at IBM. He went on to become a Marketing Director, Managing Director and CEO of software companies. He is a leading speaker, author and consultant on lateral thinking and innovation. He has written over 20 books which have sold over 2 million copies in total. His top business book is The Leader's Guide to Lateral Thinking Skills. He runs leadership master classes on lateral thinking and innovation with top corporations around the world, including Bayer, Glaxo Smith Kline, Microsoft, Nike, Novartis, Pirelli, PWC, Reckitt Benckiser, Swarovski and Unilever. He has been a visiting lecturer at Cambridge University, Lancaster University, Henley Business School and the Mumbai Institute of Technology. His Tedx talk is available on Youtube. It is entitled 'Are You Open-Minded?'


Course Curriculum




The course was very insightful and introduced multiple brainstorm techniques. The topics were well explained with many examples and additional documents to download. I definitely recommend it to everyone who wants to boost their creativity.

Magdalena Nalepa, Vienna




Practical and easy to understand. Good effort based on research with a lot of examples to make the explanation clearer. Thanks a lot.

Amany Hamed Fahmy Elsheikha, Cairo


I was always fascinated about brainstorming. Now I have good Ideas about brainstorming and facilitation. Thank you for your short, crisp and lovely sessions. I loved it.

Muhammad Chukkan, Mumbai

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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